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Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen - In: Marketing theory 20 (2020) 4, pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
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Die Pharmaindustrie und die Biotechnologie : Analyse der Veränderungen in der Industriestruktur
Spaethe, Tilman Urs (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001643166
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The morality of markets, marketing, and the corporate purpose
Ringold, Debra Jones - In: Does marketing need reform? : fresh perspectives on the …, (pp. 64-68). 2006
Persistent link: https://www.econbiz.de/10003430094
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The role of normative marketing ethics
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of business research : JBR 95 (2019), pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
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Evaluating marketing management from ethical point of view
Takala, Tuomo; Uusitalo, Outi - 1991
Persistent link: https://www.econbiz.de/10000822410
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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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Corporate social responsibility theories : mapping the territory
Garriga, Elisabet; Melé Carné, Domènec - 2009
Persistent link: https://www.econbiz.de/10003919598
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Corporate social responsibility theories : mapping the territory
Garriga, Elisabet; Melé Carné, Domènec - In: Corporate social responsibility : readings and cases in …, (pp. 76-106). 2008
Persistent link: https://www.econbiz.de/10003697648
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The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009154836