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Modelling the effects of advertising : some methodological issues
Hooley, Graham J.
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10001051041
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Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
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Marketing strategy and competitive positioning
Hooley, Graham J.
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2008
-
4th ed.
Persistent link: https://www.econbiz.de/10013481979
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