This paper highlights the contribute deriving from network theories, and specifically from Many-to-Many logic and from Viable System Approach to the emerging theories on service. Network Theories indeed are themselves interdisciplinary theories, and have been approached in many disciplines such...

Some economic conditions change gradually and sometimes sudden discontinuities occur whereas other conditions remain stable for decades, even centuries. In this sense there is always a new economy in the making. The author claims that marketing theory lags behind and that marketing as it is...