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A diffusion model incorporating product benefits, price, income and information

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Scalable price targeting

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Enriching interactions : incorporating outcome data into static discrete games

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When modeling the behavior of firms, marketers and micro-economists routinely confront complex problems of strategic interaction. In competitive environments, firms make strategic decisions that not only depend on the features of the market, but also on their beliefs regarding the reactions of...

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Scalable target marketing : distributed Markov chain Monte Carlo for Bayesian hierarchical models

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Untangling the effects of purchase reinforcement and advertising carryover

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The modern advertising agency selection contest : a case for stipends to new participants

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Try it, you will like it : does consumer learning lead to competitive price promotions?

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