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13
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9
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9
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9
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8
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7
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7
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6
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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1
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Journal of marketing research : JMR
16
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13
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13
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
12
Advances in economics and econometrics ; Vol. 1
11
Expanding disciplinary space : on the potential of critical marketing
10
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The SAGE handbook of organizational institutionalism
10
Journal of business economics : JBE
9
SpringerLink / Bücher
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ERIM report series research in management
8
Handbook of marketing decision models
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H. Igor Ansoff ; Vol. 2
6
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Journal of the Academy of Marketing Science
6
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SAGE library in marketing
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5
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5
International business review : the official journal of the European International Business Academy
5
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5
International journal of production research
5
International journal of project management : the journal of The International Project Management Association
5
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5
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5
Management information systems : mis quarterly
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
5
Neue betriebswirtschaftliche Forschung : Nbf
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Review of marketing research
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Tinbergen Institute research series
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ECONIS (ZBW)
1,468
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1
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1
Entwicklungstrends in der Marketingwissenschaft: quo vadis?
Hansen, Ursula
;
Bode, Matthias
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 309-326)
.
2000
Persistent link: https://www.econbiz.de/10001518974
Saved in:
2
Theory, practice and impact in academic marketing research
Baker, Michael John
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
Saved in:
3
Honoring Donald F. Dixon
Shaw, Eric H.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936954
Saved in:
4
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Backhaus, Klaus
(
ed.
);
Mühlfeld-Kerstan, Katrin
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10014008654
Saved in:
5
Kundenorientierung, Kundenzentrierung und Customer-Dominant Logic : welche Beiträge leisten die Konzepte für die kundenorientierte Unternehmensführung?
Bruhn, Manfred
;
Hadwich, Karsten
;
Saleschus, Maxim
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 109-145)
.
2023
Persistent link: https://www.econbiz.de/10013555049
Saved in:
6
Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin
;
Skålén, Per
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
Saved in:
7
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
8
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
9
Der Markt-Platz : Grundlagen der Absatzwirtschaft
Ziegelmeier, Otto W.
-
1995
Persistent link: https://www.econbiz.de/10000548012
Saved in:
10
Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
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