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Optimal pricing and product development policies for new consumer durables

Bayus, Barry L. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 249-259

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Dynamic models of advertising competition : open- and closed-loop extensions

Erickson, Gary M. - 1991

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An empirical comparison of oligopolistic advertising strategies

Erickson, Gary M. - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 27-36). 1996

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Empirical analysis of closed-loop duopoly advertising strategies

Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 12, pp. 1732-1749

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Advertising, economic development, and global warming

Erickson, Gary M. - In: Economic modelling 41 (2014), pp. 119-123

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An oligopoly model of dynamic advertising competition

Erickson, Gary M. - In: European journal of operational research : EJOR 197 (2009) 1, pp. 374-388

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Transfer pricing in a dynamic marketing-operations interface

Erickson, Gary M. - In: European journal of operational research : EJOR 216 (2012) 2, pp. 326-333

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Dynamic models of advertising competition

Erickson, Gary M. - 2003 - 2. ed

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Multidimensional brand equity and asymmetric risk

Ha, Kyoungnam Catherine; Song, Reo; Erickson, Gary M. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 593-614

Persistent link: https://www.econbiz.de/10012939486

An Oligopoly Model of Dynamic Advertising Competition

Erickson, Gary - 2006

An oligopoly model is presented that allows the determination of feedback Nash equilibrium advertising strategies for an oligopoly. Analyses of symmetric and asymmetric oligopolies with the model show that unit contribution and advertising effectiveness have positive effects on a competitor's...

Persistent link: https://www.econbiz.de/10014026470