An empirical comparison of oligopolistic advertising strategies
Year of publication: |
1996
|
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Authors: | Erickson, Gary M. |
Published in: |
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995. - Berlin : Springer, ISBN 3-540-61613-6. - 1996, p. 27-36
|
Subject: | Werbung | Advertising | Oligopol | Oligopoly | Spieltheorie | Game theory | Theorie | Theory | Schätzung | Estimation | Lebensmittelmarkt | Food market | USA | United States |
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