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The role of consideration sets in brand choice: the moderating role of product characteristics
Suh, Jung-chae - In: Psychology & marketing 26 (2009) 6, pp. 534-550
Persistent link: https://www.econbiz.de/10003858280
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Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong; Ma, Ke; Duan, Qi; Wang, Han - In: The journal of product & brand management 24 (2015) 2, pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
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On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.; Gaffney, Donald R.; Kardes, Frank R. - In: Journal of behavioral decision making 37 (2024) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
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Perceptions-based analysis of tourism products and service providers
Mazanec, Josef A.; Strasser, Helmut - In: Journal of travel research : a quarterly publication of … 45 (2007) 4, pp. 387-401
Persistent link: https://www.econbiz.de/10003492174
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Verhalten in innovativen Situationen: Eine Studie zum handelsbezogenen Innovationsmarketing
Franke, Nikolaus - In: Innovationsforschung und Technologiemanagement : …, (pp. 261-274). 1999
Persistent link: https://www.econbiz.de/10001398388
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam (contributor) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
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Conspicuous consumption, human capital and poverty
Moav, Omer; Neeman, Zvika - 2008
Persistent link: https://www.econbiz.de/10003728798
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Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger - 2008
Persistent link: https://www.econbiz.de/10003758334
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The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784479