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Pricing : making profitable decisions

Monroe, Kent B. - 2003 - 3. ed., internat. ed

Persistent link: https://www.econbiz.de/10001668951

Models, theory, and methods

Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009238853

Research in consumer behavior

Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009238854

Processing of price information

Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009238858

Consumers prior purchase intentions and their evaluation of savings on product bundles

Suri, Rajneesh; Monroe, Kent B. - In: Optimal bundling : marketing strategies for improving …, (pp. 177-194). 1999

Persistent link: https://www.econbiz.de/10001425128

Causes and consequences of price premiums

Rao, Akshay R. - In: The journal of business : B 69 (1996) 4, pp. 511-535

Persistent link: https://www.econbiz.de/10001207970

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

Grewal, Dhruv; Monroe, Kent B.; Krishnan, Rajaram - 1996

Persistent link: https://www.econbiz.de/10000948545

Strategic Piracy Management for Digital Products

Bae, Sang Hoo; Choi, Pilsik - 2014

The purpose of this paper is to investigate how different types of strategic interactions between two firms affect their optimal pricing and private copy protection levels of digital products. In our model, the firms do not directly interact with each other in terms of prices, but they become...

Persistent link: https://www.econbiz.de/10014224293

Pricing: making profitable decisions

Monroe, Kent B. - 1979

Persistent link: https://www.econbiz.de/10000048327

The effects of physical distance between regular and sale prices on numerical difference perceptions

Coulter, Keith S.; Norberg, Patricia A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 144-157

Persistent link: https://www.econbiz.de/10003860491