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Effect of Promotion, Price and Product Quality on Meatball Purchasing Decisions Viral Lobster in Cibitung

Sarumaha, Yuliana; Usman, Osly - 2021

This study aims to determine how the effect of promotion, price and qualityproducts against the purchase decision of viral lobster meatballs in Cibitung. The research methodused is a survey method with questionnaires spread. The population in this study areMillennial population is 100...

Persistent link: https://www.econbiz.de/10014089626

Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products

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Willpower and compromise effect

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The contribution of implicit cognition to the Theory of Reasoned Action Model : a study of food preferences

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Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl

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Try it, you will like it : does consumer learning lead to competitive price promotions?

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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain

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Ending a price promotion : retracting it in one step or phasing it out gradually

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When and how should retailers rationalize the size and duration of price discounts?

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Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown

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