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Geschäftsbeziehungsmanagement : mit 28 Tabellen

Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1997

Persistent link: https://www.econbiz.de/10014267617

Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing

Saab, Samy - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003456543

The precursor role of cooperation, coordination, and relationship assets in a relationship model

Payan, Janice M.; Hair, Joseph F.; Svensson, Göran; … - In: Journal of business-to-business marketing 23 (2016) 1, pp. 63-79

Persistent link: https://www.econbiz.de/10011496548

Strategic decisions on electronic business-to-business markets

Sülzle, Kai - 2007

The subject of this study is the theoretical analysis of strategic decisions of firms interacting on electronic business-to-business markets. The methodological approach is threefold. The chapter on technology adoption provides a model to analyze the firms' timing decision to innovate and adopt...