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Theory
Innovation
93,076
Marketing
31,464
Innovationsmanagement
20,547
Innovation management
19,879
innovation
13,183
Theorie
11,724
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4,949
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4,899
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4,830
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4,771
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4,601
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4,481
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4,469
New product development
4,463
Knowledge transfer
4,433
Firm performance
4,393
Marketingmanagement
4,272
Unternehmensgründung
4,184
Entrepreneurship approach
4,161
China
4,107
Marketing management
4,053
Business start-up
3,879
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Aghion, Philippe
61
Meffert, Heribert
46
Cantner, Uwe
44
Audretsch, David B.
43
Antonelli, Cristiano
42
Bruhn, Manfred
42
Van Reenen, John
41
Stadler, Manfred
40
Lambertini, Luca
37
Pyka, Andreas
37
Acemoglu, Daron
36
Akcigit, Ufuk
36
Dosi, Giovanni
36
Malerba, Franco
35
Norbäck, Pehr-Johan
31
Persson, Lars
31
Baumol, William J.
29
Kotler, Philip
29
Pepels, Werner
29
Batabyal, Amitrajeet A.
28
Mukherjee, Arijit
27
Helpman, Elhanan
26
Welfens, Paul J. J.
26
Hanusch, Horst
25
Acs, Zoltán J.
24
Choi, Jay Pil
24
Howitt, Peter
24
Keuschnigg, Christian
24
Nijkamp, Peter
24
Hall, Bronwyn H.
23
Scotchmer, Suzanne
22
Trajtenberg, Manuel
22
Zweimüller, Josef
22
Unger, Fritz
21
Dawid, Herbert
20
Griffith, Rachel
20
Orsenigo, Luigi
20
Carraro, Carlo
19
Cozzi, Guido
19
Grossman, Gene M.
19
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National Bureau of Economic Research
92
Edward Elgar Publishing
26
American Marketing Association
13
IGI Global
12
Universität Augsburg / Institut für Volkswirtschaftslehre
9
Melbourne Business School
8
Erasmus Research Institute of Management
7
Friedrich-Schiller-Universität Jena
7
OECD
6
Springer Fachmedien Wiesbaden
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World Bank
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Fördergesellschaft Marketing an der Universität Augsburg
5
National Science Foundation
5
Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
5
Center for Economic Analysis <Boulder, Colo.>
4
Deutsches Institut für Wirtschaftsforschung
4
Duncker & Humblot
4
Gellman Research Associates
4
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Center for Economic Research <Tilburg>
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Deutsche Forschungsgemeinschaft
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Econometrisch Instituut <Rotterdam>
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INSEAD
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Institut for Erhvervsstudier <Ålborg>
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NetLibrary, Inc
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Österreichisches Institut für Wirtschaftsforschung
3
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2
Bonn Graduate School of Economics
2
Centre for Economic Policy Research
2
Chartered Institute of Marketing
2
Deutschland / Bundeswehr / Universität Hamburg
2
European Communication Council
2
European Marketing Academy
2
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Research policy : policy, management and economic studies of science, technology and innovation
168
Discussion paper / Centre for Economic Policy Research
101
Europäische Hochschulschriften / 5
91
SpringerLink / Bücher
90
NBER working paper series
88
Journal of evolutionary economics : JEE
87
Working paper / National Bureau of Economic Research, Inc.
86
Economics of innovation and new technology
82
International journal of industrial organization
80
NBER Working Paper
78
Technological forecasting & social change : an international journal
72
CESifo working papers
70
Economics letters
64
Gabler Edition Wissenschaft
58
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Discussion paper
51
Journal of economic behavior & organization : JEBO
51
Technovation : the international journal of technological innovation, entrepreneurship and technology management
44
Working paper
42
Economic modelling
40
Springer eBook Collection / Business and Economics
39
Discussion papers / CEPR
37
European economic review : EER
37
Volkswirtschaftliche Diskussionsreihe
37
Journal of economics
36
The Rand journal of economics
35
Industrial and corporate change
34
Lehrbuch
33
The journal of industrial economics
33
Journal of economic dynamics & control
31
Technology analysis & strategic management
30
Journal of business research : JBR
29
Structural change and economic dynamics : SC+ED
29
Discussion paper / Tinbergen Institute
27
The economic journal : the journal of the Royal Economic Society
27
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
26
Small business economics : an entrepreneurship journal
26
CESifo Working Paper Series
25
The American economic review
24
Journal of business economics : JBE
23
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ECONIS (ZBW)
11,427
Other ZBW resources
7
BASE
4
RePEc
1
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1
Ghosts in the machine : how
marketing
and human capital investments enhance customer growth when innovative services leverage self-service technologies
Saldanha, Terence J. V.
;
Kathuria, Abhishek
;
Khuntia, Jiban
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 76-109
Persistent link: https://www.econbiz.de/10013188305
Saved in:
2
Quantifying the relationship between e-advertising capabilities and
marketing
mix cost savings
Singh, Vikramjit
;
Jaskirat Singh
- In:
International journal of applied management science : IJAMS
16
(
2024
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10015057111
Saved in:
3
Explaining competitors' reactions to competitive new products : the role of observables and managerial interpretations
Waarts, Eric
;
Wierenga, Berend
-
1998
Persistent link: https://www.econbiz.de/10000168466
Saved in:
4
Behavioral and management science in
marketing
Davis, Harry L.
(
ed.
);
Silk, Alvin J.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000049840
Saved in:
5
Innovation
in
marketing
: new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
6
Innovation
, Wettbewerb und
Marketing
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
7
Leveraging organizational capital for
innovation
: the process of
marketing
knowledge co-creation
Kohlbacher, Florian
- In:
Organizational capital : modelling, measuring and …
,
(pp. 234-257)
.
2007
Persistent link: https://www.econbiz.de/10003786246
Saved in:
8
Marketing
innovation
Chen, Yongmin
- In:
Journal of economics & management strategy : JEMS
15
(
2006
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003304733
Saved in:
9
Network externalities, discrete demand shifts, and submarginal-cost pricing
Yano, Makoto
;
Dei, Fumio
- In:
The Canadian journal of economics
39
(
2006
)
2
,
pp. 455-476
Persistent link: https://www.econbiz.de/10003334200
Saved in:
10
Trash it or sell it? : a strategic analysis of the market introduction of product innovations
Dawid, Herbert
;
Kopel, Michael
;
Dangl, Thomas
- In:
International game theory review
11
(
2009
)
3
,
pp. 321-345
Persistent link: https://www.econbiz.de/10008858429
Saved in:
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