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Private label line proliferation and private label tier pricing : a new dimension of competition between private labels and national brands
Hökelekli, Gizem; Lamey, Lien; Verboven, Frank - In: Journal of retailing and consumer services 36 (2017), pp. 39-52
Persistent link: https://www.econbiz.de/10011697876
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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Group buying of competing retailers
Chen, Rachel R.; Roma, Paolo - In: Production and operations management : an international … 20 (2011) 2, pp. 181-197
Persistent link: https://www.econbiz.de/10008990035
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Understanding Competition between Retailers and Manufacturers : An Integrated Analysis of Store Brand and National Brand Deal Usage
Ailawadi, Kusum L.; Gedenk, Karen; Neslin, Scott - 2003
This paper jointly examines how consumers' perceptions drive their usage of store brands and deals for national brands. We find that both behaviors are influenced by economic as well as hedonic factors. Among hedonic factors, peer approval plays an important role in determining both behaviors....
Persistent link: https://www.econbiz.de/10014085354
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Threshold discounts comparison : all-unit or incremental?
Amornpetchkul, Thunyarat - In: Journal of revenue and pricing management 16 (2017) 3, pp. 265-294
Persistent link: https://www.econbiz.de/10011912823
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What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik; Wilkinson, Robert; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
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Robust exclusion through loyalty discounts with buyer commitment
Elhauge, Einer; Wickelgren, Abraham L. - 2012
Persistent link: https://www.econbiz.de/10009619032
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To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Johnson, Joseph; Tellis, Gerard J.; Ip, Edward H. - In: Journal of retailing 89 (2013) 4, pp. 361-373
Persistent link: https://www.econbiz.de/10010226488
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To groupon or not to groupon : the profitability of deep discounts
Edelman, Benjamin; Jaffe, Sonia; Kominers, Scott Duke - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10011444015
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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540