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Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
Cavaliere, Alberto; Crea, G. - In: Journal of economics 135 (2022) 3, pp. 223-253
Persistent link: https://www.econbiz.de/10013172826
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Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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The influence of the philosophy of science on brand loyalty
Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
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Proposal of a method to identify recall ability and brand associations
Ueda, Masao - In: International journal of market research 63 (2021) 3, pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
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Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach
Mohan Raj, Prasanna - 2019
Brand choice is the biased, mindful and behavioural tendency which direct consumer's predisposition toward a brand …. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand … loyalty. Brand loyalty is one of the key drivers of top-line growth. The committed loyal customers become evangelists for the …
Persistent link: https://www.econbiz.de/10012890919
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Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach
Mohan Raj, Prasanna; Aravamudhan, Varadaraj; S, Ananth - 2019
Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand …. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand … loyalty. Brand loyalty is one of the key drivers of top-line growth. The committed loyal customers become evangelists for the …
Persistent link: https://www.econbiz.de/10014107159