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The effect of loyalty program...
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ECONIS (ZBW)
12,017
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1
Price customization and within-chain data do not mix!
Niraj, Rakesh
;
Siddarth, S.
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 360-379
Persistent link: https://www.econbiz.de/10010344072
Saved in:
2
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
3
Peak-hour pricing under negative externality : impact of customer flexibility and competitive asymmetry
Tang, Christopher S.
;
Yoo, Onesun Steve
;
Huang, Yufei
- In:
Service science
15
(
2023
)
2
,
pp. 92-106
Persistent link: https://www.econbiz.de/10014293787
Saved in:
4
Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs : A Bayesian Additive Regression Tree Approach
Taylor, Wayne
;
Dong, Xiaojing
-
2022
Spatial models in
retailing
allow for correlations among purchase decisions from consumers within predefined geographic …
Persistent link: https://www.econbiz.de/10013298480
Saved in:
5
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
6
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
7
Customer poaching and coupon trading
Kosmopoulou, Georgia
;
Liu, Qihong
;
Shuai, Jie
- In:
Journal of economics
118
(
2016
)
3
,
pp. 219-238
Persistent link: https://www.econbiz.de/10011536560
Saved in:
8
Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith
;
Sprigg, Jim
;
Cosmas, Alex
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
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9
Understanding consumer dynamic decision making under competing loyalty programs
Liu, Jia
;
Ansari, Asim
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 422-444
Persistent link: https://www.econbiz.de/10012214142
Saved in:
10
Status und Kundenbindung
Zimmermann, Jens
-
2013
Persistent link: https://www.econbiz.de/10009754091
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