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Marktsegmentierung im Handel
Baum, Frank - 1994 - 1. Aufl
Persistent link: https://www.econbiz.de/10000891061
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Grundlagen des Marketing : Darstellung, Kontrollfragen und Lösungen
Berekoven, Ludwig - 1993 - 5. Aufl.
Persistent link: https://www.econbiz.de/10000860728
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The practice of marketing management : analysis, planning, and implementation
Cohen, William A. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10000833499
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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The task of marketing management
Lucas, Gysbert Hendrik George (contributor) - 1989 - 1. soft cover ed
Persistent link: https://www.econbiz.de/10000819295
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Evaluating marketing management from ethical point of view
Takala, Tuomo; Uusitalo, Outi - 1991
Persistent link: https://www.econbiz.de/10000822410
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846