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The dynamics of customer value...
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Day, George S.
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ECONIS (ZBW)
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Diagnosing the product portfolio
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003807175
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2
Surfing temporary competitive advantage : the new competence
Day, George S.
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 50-51
Persistent link: https://www.econbiz.de/10010230220
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3
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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4
Designing business models for value co-creation
Storbacka, Kaj
;
Frow, Pennie
;
Nenonen, Suvi
;
Payne, Adrian
-
2012
Persistent link: https://www.econbiz.de/10009572486
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5
Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
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6
Value Propositions As Market-Shaping Devices : A Qualitative Comparative Analysis
Nenonen, Suvi
-
2020
Forward-looking firms are increasingly viewing markets as malleable and plastic systems that can be influenced. Hence, they are engaging in market-shaping to proactively augment existing business opportunities or to create new ones. One of the recurring themes in the emerging market-shaping...
Persistent link: https://www.econbiz.de/10012846797
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7
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
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8
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
9
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
10
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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