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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"

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Fulfillment im Electronic Commerce : Gestaltungsansätze, Determinanten, Wirkungen

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More is better, or not? : an empirical analysis of buyer preferences for variety on the e-market

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Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications

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With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...

Persistent link: https://www.econbiz.de/10014460384