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33
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ECONIS (ZBW)
17,807
Other ZBW resources
9
BASE
2
RePEc
2
Showing
1
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10
of
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date (oldest first)
1
Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Petersen, Francine
;
Hamilton, Rebecca W.
-
2013
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...
Persistent link: https://www.econbiz.de/10009779799
Saved in:
2
Influence of advertisement on customers based on AIDA model
Ullal, Mithun S.
;
Hawaldar, Iqbal Thonse
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
4
,
pp. 285-298
Persistent link: https://www.econbiz.de/10011998468
Saved in:
3
Modelling consumer responses to
advertising
slogans through artificial neural networks
Wang, Wan-Chen
;
Silva, Maria Manuela Santos
;
Moutinho, Luiz
- In:
International journal of business and economics
15
(
2016
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
Saved in:
4
Chapter 6. Social Construction of Preferences :
Advertising
Benhabib, Jess
;
Bisin, Alberto
- In:
Handbook of social economics : volume 1
,
(pp. 201-220)
.
2011
through
advertising
in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
Saved in:
5
Advertising
, consumer behavior, and market imperfections : a review
Comanor, William S.
-
1977
Persistent link: https://www.econbiz.de/10000626964
Saved in:
6
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
7
Advertising
at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
8
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Esch, Franz-Rudolf
-
1998
Persistent link: https://www.econbiz.de/10008729634
Saved in:
9
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
10
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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