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ECONIS (ZBW)
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1
Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung
;
An, Soontae
;
Simon, Todd F.
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 551-568
Persistent link: https://www.econbiz.de/10003858283
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2
When altruistic decisions shape egoistic motives : motivation shift in sequential charitable support
Fanggidae, Jappy Parlindungan
;
Jin, Hyun Seung
;
Kim, …
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1110-1143
Persistent link: https://www.econbiz.de/10014321557
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3
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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4
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
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