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Dual-process model for the influence of taxes and fees inclusion on price perceptions
Mukherjee, Sudipta - In: Journal of consumer marketing 39 (2022) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10013165330
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Consumer altruism and risk taking : why do altruistic consumers take more risks?
Mukherjee, Sudipta - In: International review on public and non-profit marketing 19 (2022) 4, pp. 781-803
Persistent link: https://www.econbiz.de/10013483801
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The influence of self-decided prices on expected quality
Mukherjee, Sudipta; Pandelaere, Mario - In: Journal of business research : JBR 160 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014294830