Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Estimating Models with Binary...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Marktforschung
76
Market research
70
Theorie
56
Consumer behaviour
53
Konsumentenverhalten
52
Marketing
30
Marketing theory
30
Marketingtheorie
30
USA
18
United States
18
Relationship marketing
14
Beziehungsmarketing
13
Conjoint analysis
12
Conjoint-Analyse
12
Marketing management
12
Marketingmanagement
12
Brand
11
International marketing
11
Markenartikel
11
Marketingforschung
11
Naresh K. Malhotra
11
Brand management
9
Estimation theory
9
Markenführung
9
Schätztheorie
9
Private consumption
8
Privater Konsum
8
B-to-B-Marketing
7
Brand image
7
Business-to-business marketing
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenimage
7
Service quality
7
Dienstleistungsqualität
6
Forecasting model
6
Innovation
6
Measurement
6
Multivariate Analyse
6
more ...
less ...
Online availability
All
Free
17
Undetermined
1
Type of publication
All
Book / Working Paper
39
Article
17
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Collection of articles of several authors
9
Sammelwerk
9
Aufsatz im Buch
8
Book section
8
Arbeitspapier
3
Graue Literatur
3
Lehrbuch
3
Non-commercial literature
3
Textbook
3
Working Paper
3
Aufsatzsammlung
1
Collection of articles written by one author
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
more ...
less ...
Language
All
English
56
Author
All
Malhotra, Naresh K.
29
Kamakura, Wagner A.
27
Wedel, Michel
10
Peterson, Mark A.
3
Russell, Gary
3
Agrawal, Jagdish
2
Birks, David F.
2
Elrod, Terry
2
Haaijer, Rinus
2
Ledolter, Johannes
2
Lenk, Peter
2
Moon, Sangkil
2
Sheth, Jagdish N.
2
Venkatesh, R.
2
Agarwal, James
1
Andrews, Rick
1
Arora, Neeraj
1
Bacon, Lynd D.
1
Balasubramanian, Siva
1
Bayus, Barry L.
1
Bemmaor, Albert C.
1
Boatwright, Peter
1
Carroll, J.
1
Chiang, Jeongwen
1
Craig, C. S.
1
DeSarbo, Wayne
1
DeSarbo, Wayne S.
1
Gravel, Julio Vecino
1
Haaijer, Marinus E.
1
Horowitz, Joel L.
1
Jacoby, Jacob
1
Jain, Arun K.
1
Johar, Gita V.
1
Johnson, Rich
1
Johnson, Richard
1
Jones, J. Morgan
1
Kim, Sung S.
1
Kleiser, Susan Bardi
1
Kulchitsky, Jack
1
Lee, Jonathan
1
more ...
less ...
Published in...
All
SAGE library in marketing
7
Review of marketing research
6
Fundamentals of marketing research ; Vol. 1
3
Journal of marketing research : JMR
3
Fundamentals of marketing research ; Vol. 6
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Conjoint measurement : methods and applications
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
International Series in Quantitative Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Legends in consumer behavior
1
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Pearson always learning
1
Prentice-Hall international editions
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
1
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
1
Review of Marketing Research Ser.
1
The journal of business : B
1
more ...
less ...
Source
All
ECONIS (ZBW)
56
Showing
1
-
10
of
56
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
2
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
3
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
4
Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541592
Saved in:
5
Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K.
-
2010
Persistent link: https://www.econbiz.de/10009516195
Saved in:
6
Quantitative data analyusis : univariate techniques
Malhotra, Naresh K.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 209-223)
.
2000
Persistent link: https://www.econbiz.de/10001611150
Saved in:
7
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
8
Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K.
-
2013
Persistent link: https://www.econbiz.de/10009781367
Saved in:
9
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
Saved in:
10
A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner A.
;
Ozer, Muammer
- In:
Conjoint measurement : methods and applications
,
(pp. 145-166)
.
2007
Persistent link: https://www.econbiz.de/10003544618
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
