We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable … demand expansions and potentially unfavorable subsequent regulatory actions. However, this balance also depends on the nature … scenarios and test the model's predictions using a novel combination of sales, promotion, advertising, and adverse event reports …

The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable … demand expansions and potentially unfavorable subsequent regulatory actions. However, this balance also depends on the nature … scenarios and test the model's predictions using a novel combination of sales, promotion, advertising, and adverse event reports …