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A quantitative review and analysis of social commerce adoption studies by focusing on applied theories
Pouti, Nasibeh; Taghavifard, Mohammad Taghi - In: International journal of business innovation and … 33 (2024) 3, pp. 269-314
Persistent link: https://www.econbiz.de/10015062865
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A Modified Technology Acceptance Theory to Assess Social Commerce Technology Adoption
Momani, Alaa M. - 2021
User acceptance and satisfaction are important factors when evaluating any technology. This paper investigates the key determinants that drive the adoption of social commerce within the Jordanian community. A modification to the Theory Of Acceptance And Use Of Technology was empirically...
Persistent link: https://www.econbiz.de/10014088895
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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael; Wiegand, Nico; Eggert, Andreas; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
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Snobby markets and technology adoption
Alderighi, Marco; Feder, Christophe - In: Economics of innovation and new technology 30 (2021) 6, pp. 603-620
Persistent link: https://www.econbiz.de/10012607744
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Right information at the right time : reevaluating the attitude-behavior gap in environmental technology adoption
Goodarzi, Shadi; Masini, Andrea; Aflaki, Sam; Fahimnia, … - In: International journal of production economics 242 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012695911
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Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory
Gupta, Anil; Arora, Neelika - In: Journal of retailing and consumer services 36 (2017), pp. 1-7
Persistent link: https://www.econbiz.de/10011697818
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The influential factors on the diffusion of smartwatches in Korea
Cho, Insu; Park, Heejun - In: International journal of technology management : IJTM 72 (2016) 1/3, pp. 230-251
Persistent link: https://www.econbiz.de/10011685664
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Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony; Kozak, Metin - In: The journal of services marketing 37 (2023) 1, pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307