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Customer research : time for second thoughts
Sarstedt, Marko; Schütz, Tobias - In: The marketing review 18 (2018) 1, pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
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Befreiung von Denkblockaden durch Betrachtung von Marketingproblemen aus konstruktivistischer Sicht
Behrens, Gerold - In: Innovation in der Betriebswirtschaftslehre : Tagung der …, (pp. 119-142). 1998
Persistent link: https://www.econbiz.de/10001305310
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Is consumer psychology research ready for today's attention economy?
Romaniuk, Jenni; Nguyen, Cathy - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 909-916
Persistent link: https://www.econbiz.de/10011753471
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Methods in Consumer Research, Volume 1 : New Approaches to Classic Methods
Ares, Gastón (ed.); Varela, Paula (ed.) - 2018
Front Cover -- Methods in Consumer Research, Volume 1 -- Related Titles -- Methods in Consumer Research, Volume 1: New Approaches to Classic Methods -- Copyright -- Contents -- List of Contributors -- Preface -- I - Introduction -- 1 - Recent Advances in Consumer Science -- 1. CONSUMER SCIENCE:...
Persistent link: https://www.econbiz.de/10011841247
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Die Entwicklung von Sozialtechniken in der Konsumentenforschung : Hoffnungen, Enttäuschungen und Möglichkeiten
Behrens, Gerold - In: Marketing und Marktforschung : Entwicklungen, …, (pp. 483-498). 1996
Persistent link: https://www.econbiz.de/10001293786
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Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr - In: Argumenta oeconomica (2011) 2, pp. 65-99
Persistent link: https://www.econbiz.de/10009425933
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Interpretive consumer research : paradigms, methodologies & applications
Beckmann, Suzanne C. (contributor);  … - 2001 - 1. ed., 2. impression
Persistent link: https://www.econbiz.de/10001528031
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Participatory research methods for subsistence consumers
McKenzie Abbey, Edward; Attaran, Sharmin - In: Product and market development for subsistence marketplaces, (pp. 151-169). 2007
Persistent link: https://www.econbiz.de/10003521963
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Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann; Fischer, Eileen; Canniford, Robin - In: Marketing theory 21 (2021) 4, pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
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New effect sizes for tests of categorical moderation and differential prediction
Nye, Christopher D.; Sackett, Paul R. - In: Organizational research methods : ORM 20 (2017) 4, pp. 639-664
Persistent link: https://www.econbiz.de/10011753949