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Erlebnisorientiertes Internetmarketing : Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001632765
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What reduces product uncertainty in live streaming e-commerce? : from a signal consistency perspective
Chen, Xiayu; Shen, Junya; Wei, Shaobo - In: Journal of retailing and consumer services 74 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014364505
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Mundpropaganda im Internet : Bezugsrahmen und empirische Fundierung des Einsatzes von Virtual Communities im Marketing
Meyer, Jörg - 2004
Persistent link: https://www.econbiz.de/10002034983
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Electronic commerce : Grundlagen und Perspektiven
Wamser, Christoph (ed.) - 2000
Persistent link: https://www.econbiz.de/10014274176
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Is intertemporal price discrimination the cause of price dispersion in markets with low search costs?
Lindgren, Charlie; Daunfeldt, Sven-Olov; Rudholm, Niklas; … - In: Applied economics letters 28 (2021) 11, pp. 968-971
Persistent link: https://www.econbiz.de/10012589721
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The impact of subscription programs on customer purchases
Iyengar, Radha; Park, Young-Hoon; Yu, Qi - In: Journal of marketing research 59 (2022) 6, pp. 1101-1119
Persistent link: https://www.econbiz.de/10013474498
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Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications
Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876
With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...
Persistent link: https://www.econbiz.de/10014460384
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Sequential pricing of multiple products : leveraging revealed preferences of retail customers online and with auto-ID technologies
Aloysius, John; Deck, Cary A.; Farmer, Amy - In: Information systems research : ISR 24 (2013) 2, pp. 372-393
Persistent link: https://www.econbiz.de/10009767428
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Snipers, shills, & sharks : eBay and human behavior
Steiglitz, Kenneth - 2007
Persistent link: https://www.econbiz.de/10003355638