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Deriving dynamic marketing effectiveness from econometric time series models

Horváth, Csilla (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001812014

Are competitive reactions changing over time?

Park, Jimi; Yoo, Shijin - In: Management decision : MD 54 (2016) 3, pp. 683-699

Persistent link: https://www.econbiz.de/10011517355

Using extraneous information to estimate time series models : a review of approaches applied in market response modeling

Hruschka, Harald - In: Econometrics of short and unreliable time series, (pp. 73-86). 1995

Persistent link: https://www.econbiz.de/10001290741

Measuring market response to price changes : a classification approach

Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205

Persistent link: https://www.econbiz.de/10001183942

Persistence modeling in marketing : descriptive, predictive, and normative uses

Dekimpe, Marnik G.; Hanssens, Dominique M. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 91-97

Persistent link: https://www.econbiz.de/10014631582

Understanding prices at art auctions : a conceptual framework for the auction price mechanism

Noll, Laura - 2022

ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual … approaches in theory and practice: Theory is dominated by quantitative studies that measure the effects of individual factors … is no comprehensive theory of auction prices that combines both perspectives. To fill this gap, the author conducts three …

Persistent link: https://www.econbiz.de/10013450820