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Three empirical studies of firm behavior in imperfectly competitive markets
Sullivan, Daniel Gerard - 1987
Persistent link: https://www.econbiz.de/10000762644
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Advertising Fluctuations, seasonal and cyclical
Crum, William Leonard - 1927
Persistent link: https://www.econbiz.de/10002334120
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Modeling market shake-ups using time series data : an application to the advertising market of the Netherlands
Kornelis, Marcel - 2002
Persistent link: https://www.econbiz.de/10001697832
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Bivariate feed-back intervention time series modelling with application in advertising problem
Bhattacharyya, M. N. - 1982
Persistent link: https://www.econbiz.de/10001910447
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Vector autoregression : a critical tool in the arsenal of sales response modeling
Leachman, Lori L. - In: Studies in economic analysis 15 (1994) 2, pp. 3-30
Persistent link: https://www.econbiz.de/10001176451
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Cointegration analysis of the advertising-sales relationship
Baghestani, Hamid - In: The journal of industrial economics 39 (1991) 6, pp. 671-681
Persistent link: https://www.econbiz.de/10001114183
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Advertising Fluctuations, seasonal and cyclical
Crum, William Leonard - 1927
Persistent link: https://www.econbiz.de/10012500381
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Measuring the lagged effects of advertising goodwill on dynamic promotional efficiency in the automobile industry
Yeh, Li-Ting; Chang, Dong-Shang - In: Journal of the Operational Research Society 74 (2023) 10, pp. 2094-2108
Persistent link: https://www.econbiz.de/10014446050
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Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 171-186
Persistent link: https://www.econbiz.de/10011697337