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In recent years, tourism has experienced remarkable growth worldwide. This sector is rapidly becoming the main export … to identify the key factors in the decision to purchase online, in Generation Z individuals, in the Portuguese tourism … tourism products/services in Generation Z are Trust, Price, the use of aggregating websites, WOM/EWOM, the Offer of products …
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Digitization in the tourism sector beside hospitality information systems application as its integral part has also led … out the importance of e-booking in the digital age of tourism, especially from monitoring the most common destinations … of big data and cloud computing concept enhances tourism services, since it is possible to analyse destination history …
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This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews...
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