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Nation branding and integrated marketing communications : an ASEAN perspective

Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403

Persistent link: https://www.econbiz.de/10008696655

Nation branding and integrated marketing communications: an ASEAN perspective

Dinnie, Keith; Melewar, T.C.; Seidenfuss, Kai‐Uwe; … - In: International Marketing Review 27 (2010) 4, pp. 388-403

Purpose – This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing...

Persistent link: https://www.econbiz.de/10014827494

The experiential aspect of rural home-stay among Chinese and Malay students using diary method

Ghazali Musa; Kayat, Kalsom; Thinaranjeney Thirumoorthi - In: Tourism and hospitality research : the surrey quarterly … 10 (2010) 1, pp. 25-41

Persistent link: https://www.econbiz.de/10003939608

The relationship between Islamic religiosity and residents' perceptions of socio-cultural impacts of tourism in Iran : case studies of Sare'in and Masooleh

Zamani-Farahani, Hamira; Ghazali Musa - In: Tourism management : research, policies, practice 33 (2012) 4, pp. 802-814

Persistent link: https://www.econbiz.de/10009510075

Challenges of international retirees in second home destination : a phenomenological analysis

Wong, Brian Kee Mun; Ghazali Musa - In: Tourism management perspectives : TMP 15 (2015), pp. 81-90

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Malaysia my second home (MM2H) : retirees' demographic profile and spending dynamics

Wong, Brian Kee Mun; Ghazali Musa - In: Tourism management : research, policies, practice 60 (2017), pp. 42-46

Persistent link: https://www.econbiz.de/10011675898

Travel motivation among cross border tourists : case study of Langkawi

Park, Jonghyun; Ghazali Musa; Sedigheh Moghavvemi; … - In: Tourism management perspectives : TMP 31 (2019), pp. 63-71

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The effect of residents' personality, emotional solidarity, and community commitment on support for tourism development

Sedigheh Moghavvemi; Woosnam, Kyle M.; Tanuosha Paramanathan - In: Tourism management : research, policies, practice 63 (2017), pp. 242-254

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Dental tourism : examining tourist profiles, motivation and satisfaction

Mustaffa Jaapar; Ghazali Musa; Sedigheh Moghavvemi; … - In: Tourism management : research, policies, practice 61 (2017), pp. 538-552

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What travel motivational factors influence Muslim tourists towards MMITD?

Muhammad Khalilur Rahman; Suhaiza Zailani; Ghazali Musa - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 48-73

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