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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand...
Persistent link: https://www.econbiz.de/10012799979
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The influence of customer-based brand equity on destination loyalty in Malaysian urban destinations
Wong, Philip Pong Weng - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 2, pp. 249-254
Persistent link: https://www.econbiz.de/10012111347
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Tourists' loyalty towards a tourism destination : the case of KwaZulu-Natal in South Africa
Ezeuduji, Ikechukwu Onyekwere; Mhlongo, Pamela S. - In: EuroEconomica 38 (2019) 2, pp. 272-281
Persistent link: https://www.econbiz.de/10012166283
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A structural analysis of destination brand equity in mountainous tourism destination in northern India
Kaushal, Vikrant; Sharma, Suman; Reddy, G Mahender - In: Tourism and hospitality research : THR 19 (2019) 4, pp. 452-464
Persistent link: https://www.econbiz.de/10012165733
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Evaluating the influence of destination brand experience on tourist behavioral intention
Ramjit Singh; Mehraj, Nasiba - In: Enlightening tourism : ET ; a pathmaking journal 9 (2019) 2, pp. 199-227
Persistent link: https://www.econbiz.de/10012214954
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Wine tourist engagement with the winescape : scale development and validation
Thomas, Ben; Quintal, Vanessa Ann; Phau, Ian - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 5, pp. 793-828
Persistent link: https://www.econbiz.de/10011912763
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An empirical assessment of tourist's risk perception and its impact on destination loyalty : a study of Kashmir valley
Rather, Ab Hamid; Najar, Ashaq Hussain - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 2, pp. 627-660
Persistent link: https://www.econbiz.de/10013466014
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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The influence of trust on repeat tourism : the Mauritian case study
Sannassee, Raja Vinesh; Seetanah, Boopendra - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 770-789
Persistent link: https://www.econbiz.de/10011433710
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Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily; Kadirov, Djavlonbek; Nizar, Jithin - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10014229970