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Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation

Liu, Chih-Hsing Sam; Chou, Sheng-Fang - In: Tourism management : research, policies, practice 54 (2016), pp. 298-308

Persistent link: https://www.econbiz.de/10011452088

Analysis of ICT usage patterns, benefits and barriers in tourism SMEs in the Middle Eastern countries : the case of Dubai in UAE

Zaidan, Esmat - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 248-263

Persistent link: https://www.econbiz.de/10011773055

The role of customer engagement in building consumer loyalty to tourism brands

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10011427743

The formation of a nation tourism brand of Ukraine

Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169

Persistent link: https://www.econbiz.de/10012587094

Analysing the image of Abu Dhabi and Dubai as tourism destinations : the perception of first-time visitors from Germany

Martens, Hanno M.; Reiser, Dirk - In: Tourism and hospitality research : THR 19 (2019) 1, pp. 54-64

Persistent link: https://www.econbiz.de/10012165579

New luxury tourism possibilities in the Middle East : analyzing the Israeli prospect visitors' expectations on tourism in the United Arab Emirates in the light of the recent peace...

Gheorghe, Camelia-Monica; Muzzo, Elena - In: Romanian economic and business review 16 (2021) 2, pp. 116-123

Persistent link: https://www.econbiz.de/10013530924

The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination

Martinez-Garcia, Esther; Nicolás, Miguel Ángel - In: Journal of promotion management : JPM 20 (2014) 2, pp. 181-199

Persistent link: https://www.econbiz.de/10010373827

On-line destination branding : an investigation into the divergence between brand goals and on-line implementation

Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604

Persistent link: https://www.econbiz.de/10010470486

Identification of the effective e-promotional tools on improving destination brand image

Seyyedamiri, Nader; Khosravani, Ala - In: Journal of global information management : an official … 28 (2020) 3, pp. 169-183

Persistent link: https://www.econbiz.de/10012304243

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...

Persistent link: https://www.econbiz.de/10014506310

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