Narrow search
Showing 1 - 10 of 740
Cover Image
Regionale Produkte in der touristischen Vermarktung : Situationsanalyse und Entwicklungsmöglichkeiten im Harz
Dreyer, Axel; Dürkop, Dorothea; Groß, Matilde S.; … - In: Tourismus 2020+ interdisziplinär : Herausforderungen …, (pp. 167-184). 2012
Persistent link: https://www.econbiz.de/10010405845
Cover Image
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Cover Image
Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The service industries journal 34 (2014) 9/10, pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
Cover Image
City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
Cover Image
Validly measuring destination image in survey studies
Dolnicar, Sara; Grün, Bettina - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10009749895
Cover Image
The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination
Martinez-Garcia, Esther; Nicolás, Miguel Ángel - In: Journal of promotion management : JPM 20 (2014) 2, pp. 181-199
Persistent link: https://www.econbiz.de/10010373827
Cover Image
On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
Cover Image
How can social responsibilities contribute to brand equity? : evidences from Isfahan
Ghaffari, Mohammad; Monfared, Amir Reza Konjkav - In: Middle East journal of management : MEJM 8 (2021) 5, pp. 475-496
Persistent link: https://www.econbiz.de/10012693949
Cover Image
Identification of the effective e-promotional tools on improving destination brand image
Seyyedamiri, Nader; Khosravani, Ala - In: Journal of global information management : an official … 28 (2020) 3, pp. 169-183
Persistent link: https://www.econbiz.de/10012304243
Cover Image
All beaches should have one : online reputation analysis on G20S network of Italian seaside destinations
Bertocchi, Dario; Zecchin, Lisa; Guzzon, Angelica; … - 2021
Persistent link: https://www.econbiz.de/10013162363