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Fame is not always a positive asset for heritage equity! : some clues from buying intentions of national tourists
Petr, Christine - In: Journal of travel and tourism marketing 26 (2009) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10003820302
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Brand architecture in tourism branding : the way forward for India
Harish, R. - In: Journal of Indian business research 2 (2010) 3, pp. 153-165
Persistent link: https://www.econbiz.de/10008670024
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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Halo effects of tourists’ destination image on domestic product perceptions
Lee, Richard; Lockshin, Larry - In: Australasian marketing journal 19 (2011) 1, pp. 7-13
Persistent link: https://www.econbiz.de/10008909010
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Development of a scale measuring destination image
Byon, Kevin K.; Zhang, James J. - In: Marketing intelligence & planning 28 (2010) 4, pp. 508-532
Persistent link: https://www.econbiz.de/10008652215
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Brand image assessment : international visitors' perceptions of Cape Town
Prayag, Girish - In: Marketing intelligence & planning 28 (2010) 4, pp. 462-485
Persistent link: https://www.econbiz.de/10008652218
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A model of online trust for travel products
Choi, Dorothy K. Y.; Au, Norman - In: International journal of services technology and management 15 (2011) 1/2, pp. 132-146
Persistent link: https://www.econbiz.de/10008986869
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Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
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Mutual image impacts of events and host destinations : what we know from prior research
Dragin-Jensen, Christian - 2016
In the highly competitive marketplace for tourists and talented citizens, events have become increasingly important in acting as image builders for their host destinations. Equivalently, the image of a destination can have an impact on event perceptions, resulting in careful considerations for...
Persistent link: https://www.econbiz.de/10011417292
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From branded exports to traveler imports : building destination image on the factory floor in South Korea
Ryu, Jay Sang; L'Espoir Decosta, J.N. Partrick; … - In: Tourism management : research, policies, practice 52 (2016), pp. 298-309
Persistent link: https://www.econbiz.de/10011418428