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Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana; Su, Lijuan; Shichkova, Elena - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
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The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte; Chou, Chia-jung; Feiz, Davood - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
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Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish; Soscia, Isabella - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
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The impact of tourism mini-movies on destination image : the influence of travel motivation and advertising disclosure
Gong, Tianyi; Tung, Vincent Wing Sun - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 416-428
Persistent link: https://www.econbiz.de/10011670081
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How COVID-19 affected baby boomers' tourist attitudes in Greece?
Tsourgiannis, Lambros; Valsamidis, Stavros; … - In: International journal of leisure and tourism marketing … 8 (2023) 1, pp. 16-35
Persistent link: https://www.econbiz.de/10015066860
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Segmentation of the tourism market for Jakarta : classification of foreign visitors' lifestyle typologies
Srihadi, Tara Farina; Hartoyo; Sukandar, Dadang; … - In: Tourism management perspectives : TMP 19 (2016), pp. 32-39
Persistent link: https://www.econbiz.de/10011555347
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Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges; Couto, João Pedro Almeida; … - In: Tourism management : research, policies, practice 54 (2016), pp. 13-22
Persistent link: https://www.econbiz.de/10011451922
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Segmenting art festival visitors by motivations
Yu, Alvin Hung Chih; Yen, I-Yin - In: Analele ştiinţifice ale Univerşităţii Alexandru … 59 (2012) 1, pp. 213-226
Persistent link: https://www.econbiz.de/10010128464
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Traveler segmentation through Instagram Fashion Influencers : Mirror Tourist as a new segment consumer group
Sánchez-Amboage, Eva; Castellanos-García, Pablo; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To …-by-step analysis of market segmentation, the research obtained data from over 74 million followers of selected influencers, and through … influencer marketing and tourism segmentation, as it represents the first study that focuses on segmentation through IFIs …
Persistent link: https://www.econbiz.de/10015085036
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Exploring visit intention to India among Southeast Asian solo female travelers
Nguyen Dang Thuan An; Hsu, Liwei - In: Journal of destination marketing & management 25 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10014225886