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Creating luxury brand names in the hospitality and tourism sector : the role of sound symbolism in destination branding
Motoki, Kosuke; Park, Jaewoo; Pathak, Abhishek; Spence, … - In: Journal of destination marketing & management 30 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
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Comparative analysis of tourist brand of Montenegro and Croatia : perspectives of the impact on the economy of the State
Rabrenović, Jovan - In: Economic analysis : EA 51 (2018) 3/4, pp. 67-80
Persistent link: https://www.econbiz.de/10012061716
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The BRAND tourism effect on loyal customer experiences in luxury hotel : the moderating role of psychological ownership
Lee, Seunghwan; Kim, Dae-Young - In: Tourism management perspectives : TMP 35 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012296735
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan; Liu, Xiaoming; Li, Jun - In: Journal of travel and tourism marketing 32 (2015), pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination : the moderating role of visit frequency
Phuong Kim Thi Tran; Phong Dong Nguyen; Angelina Hanh … - In: Tourism review 77 (2022) 1, pp. 287-301
Persistent link: https://www.econbiz.de/10012939690
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Antecedents of brand equity on halal tourism destination
Preko, Alexander Diani Kofi; Mohammed, Iddrisu; … - In: Journal of Islamic marketing 13 (2022) 8, pp. 1685-1702
Persistent link: https://www.econbiz.de/10013279029
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Brand image and consumer satisfaction towards Islamic travel packages : a study on tourism entrepreneurship in Malaysia
Che Nawi, Noorshella; Al-Mamun, Abdullah; Noorul Azwin … - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10012153299
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The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551
Persistent link: https://www.econbiz.de/10014513563