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Meta-analysis of cultural diff...
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Transnational corporation
Consumer behaviour
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Internationales Marketing
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Multinationales Unternehmen
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USA
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Brand image
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China
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Kulturelle Identität
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Baack, Daniel W.
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Magnusson, Peter
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ECONIS (ZBW)
14
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1
Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
Saved in:
2
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
3
Multinational corporations in Eastern Europe : welcome trade partners or unwelcome change agents?
Amine, Lyn S.
-
1986
Persistent link: https://www.econbiz.de/10001263869
Saved in:
4
The need for moral champions in global marketing
Amine, Lyn S.
-
2006
Persistent link: https://www.econbiz.de/10003411059
Saved in:
5
Multinational corporations in Eastern Europe: welcome trade partners or unwelcome change agents?
Amine, Lyn S.
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003501624
Saved in:
6
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
Saved in:
7
Confirmation bias in individual-level perceptions of psychic distance : an experimental investigation
Baack, Daniel W.
;
Dow, Douglas
;
Parente, Ronaldo Couto
; …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
8
,
pp. 938-959
Persistent link: https://www.econbiz.de/10011398736
Saved in:
8
Are multinationals localizing their web sites? : the link between managerial attitudes and MNE web content
Singh, Nitish
;
Baack, Daniel W.
;
Bott, Jennifer P.
- In:
International journal of commerce and management
20
(
2010
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10008688973
Saved in:
9
Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of international marketing
20
(
2012
)
2
,
pp. 96-115
Persistent link: https://www.econbiz.de/10009564449
Saved in:
10
The difficulties in using a cost leadership strategy in emerging markets
Baack, Daniel W.
;
Boggs, David J.
- In:
International journal of emerging markets
3
(
2008
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10003743805
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