The continued advances in service-oriented computing and global communications have created a strong technology push for online information sharing and business transactions among enterprises, organizations and individuals. While these communities offer enormous opportunities, they also present...

Purpose – This paper aims to examine whether the strength of positive brand relationship can either mediate between trust, satisfaction, attitude towards the brand and loyalty or moderate the link between these variables. Existing research has established that trust, satisfaction and the...

Purpose The purpose of this empirical study is to investigate both the relationships among brand satisfaction, trust and loyalty and the moderating effects of personality traits, namely, consumer innovativeness, variety-seeking and relationship proneness, in the context of fast-moving consumer...

Purpose – This paper aims to investigate organizational factors to explain why a corporate data warehouse (CDW) was not used by marketing to the extent that it was expected to be used for CRM and other marketing purposes. Design/methodology/approach – A case study of a single health‐care...

Purpose – The purpose of this paper is to compare aggregate differences in perceptions of supplier‐customer relationship structures of managers in the USA and Taiwan. Design/methodology/approach – Two studies used a survey method to assess graduate student perceptions of...

Purpose – The purpose of this study is to examine consumer perceptions of their shopping experience in a retail environment. Design/methodology/approach – Based on the literature, a model of relationship strength is developed and empirically tested with a sample of consumers in a chain...

Most research has emphasized the interpersonal components of trust involved in establishing ecommerce relationships while limited attention has been paid on the technology and its interactions on e‐commerce relationships. This paper examines the impact of two forms of trust in e‐commerce...

Purpose – This paper considers some implications of recent developments relating to patient safety for understandings of trust in health care contexts. Design/methodology/approach – Conceptual analysis focusing on patients' trust in health care providers and health care providers' trust in...