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Make-or-Buy-Entscheidungen im Marketingbereich
Peters, Theo - 1995
Persistent link: https://www.econbiz.de/10000910813
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Ökologieorientiertes Kommunikationsmanagement : strategische Kommunikation mit Anspruchsgruppen
Seydel, Sabine - 1998
Persistent link: https://www.econbiz.de/10000978629
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Trojanische Pferde der Kommunikation? : Einflüsse von Werbung und Öffentlichkeitsarbeit auf Medien und Gesellschaft
Hartwig, Stefan - 1998
Persistent link: https://www.econbiz.de/10000995393
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Sponsoring und emotionale Erlebniswerte : Wirkungen auf den Konsumenten
Erdtmann, Stefan L. - 1989
Persistent link: https://www.econbiz.de/10000779283
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The fitful career of advocacy advertising : polit. protection, client cultivation, and corporate morale
Marchand, Roland - In: California management review 29 (1987) 2, pp. 128-156
Persistent link: https://www.econbiz.de/10001025478
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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Build it, buy it or both? : rethinking the sourcing of advertising services
Silk, Alvin J.; Stiglin, Marta M. - 2015
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle...
Persistent link: https://www.econbiz.de/10011305238