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~subject:"USA"
~subject:"Unternehmenskultur"
~subject:"Werbung"
~type_genre:"Reprint"
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USA
Unternehmenskultur
Werbung
Brand management
104
Markenführung
104
Consumer behaviour
53
Konsumentenverhalten
53
Brand
35
Markenartikel
35
Markenimage
34
Brand image
33
Marketing management
14
Marketingmanagement
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Corporate reputation
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Markentransfer
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3
Measurement
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3
Multinationales Unternehmen
3
Supplier relationship management
3
Target group
3
Transnational corporation
3
Value analysis
3
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Article
16
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2
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Reprint
Article in journal
1,089
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1,089
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189
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189
Case study
66
Fallstudie
66
Collection of articles of several authors
51
Sammelwerk
51
Graue Literatur
49
Non-commercial literature
49
Hochschulschrift
48
Arbeitspapier
43
Working Paper
43
Thesis
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Aufsatzsammlung
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Company information
3
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Firmeninformation
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Bibliographie
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Bildband
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2
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English
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De Chernatony, Leslie
2
Hatch, Mary Jo
2
Schultz, Majken
2
Berry, Leonard L.
1
Bungay Stanier, Michael
1
Einwiller, Sabine
1
Elliott, Richard
1
Fonseca, Vanessa
1
Han, Jin K.
1
Hoeffler, Steve
1
Holt, Douglas B.
1
Kates, Steven M.
1
Keller, Kevin Lane
1
Klink, Richard R.
1
Lampo, Sandra S.
1
Moran, Clarence
1
Pae, Jae H.
1
Samiee, Saeed
1
Sandler, Dennis M.
1
Schmitt, Bernd
1
Segal-Horn, Susan
1
Shani, David
1
Stern, Barbara B.
1
Tai, Susan
1
Will, Markus
1
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Corporate brand and corporate reputation
5
Brand management ; Vol. 1
3
International marketing ; Vol. 2
2
The evolution of brands : from signals of quality to storehouses of trust
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Routledge library editions / Advertising
1
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ECONIS (ZBW)
18
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1
The business of advertising
Moran, Clarence
-
2013
-
[Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
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2
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
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3
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
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4
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
5
Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
Saved in:
6
Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
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7
Nuevo Latino : rebranding Latin American cuisine
Fonseca, Vanessa
-
2009
Persistent link: https://www.econbiz.de/10003785284
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8
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
9
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
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10
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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