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USA
Marketing
31,413
Werbung
13,855
Advertising
9,973
Absatz
4,938
Consumer behaviour
4,653
Konsumentenverhalten
4,531
Marketingmanagement
4,107
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3,951
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3,910
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3,877
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3,869
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3,861
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3,477
marketing
2,596
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2,426
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2,417
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2,388
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2,104
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1,493
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1,435
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1,427
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1,418
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1,314
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1,205
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1,105
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1,059
Beziehungsmarketing
1,032
Social Web
990
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987
Marketingtheorie
883
Marketing theory
871
Economics
845
Innovation
818
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813
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777
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763
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754
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750
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728
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Kaiser, Harry M.
26
Kotler, Philip
19
Berndt, Ernst R.
11
Silk, Alvin J.
11
Mueller, Barbara
9
Hartley, Robert F.
8
Saffer, Henry
8
Seldon, Barry J.
8
Aaker, David A.
7
Lakdawalla, Darius
7
Moser, H. R.
7
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Layton, Roger A.
6
Lovelock, Christopher H.
6
Malshe, Avinash
6
Perreault, William D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Boone, Louis E.
5
Forker, Olan D.
5
Huh, Jisu
5
Keller, Kevin Lane
5
Kurtz, David L.
5
McCarthy, Edmund Jerome
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Yoon, Sukki
5
Zaltman, Gerald
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Berger, Arthur Asa
4
Boyd, Harper W.
4
Calantone, Roger J.
4
Chaloupka, Frank J.
4
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American Marketing Association
19
USA / Bureau of the Census
14
American Management Association
6
National Bureau of Economic Research
6
NetLibrary, Inc
4
USA / Department of Agriculture
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
USA / Economic Research Service
3
USA / Energy Information Administration
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
Federal Trade Commission
2
J. L. Kellogg Graduate School of Management
2
Kyi͏̈vsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizacii͏̈ ta jevropejs'koi͏̈ integracii͏̈
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
USA / Defense Security Cooperation Agency / Comptroller Directorate
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Agricultural Cooperative Service, Washington, DC
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
California Agricultural Experiment Station
1
Centre for International Economic Studies
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
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Working paper / National Bureau of Economic Research, Inc.
53
Journal of advertising research
29
Journal of advertising : official publication of the American Academy of Advertising
27
Business horizons
26
Journal of business research : JBR
25
International journal of advertising : the quarterly review of marketing communications
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
American journal of agricultural economics
20
European Journal of Marketing
20
Journal of marketing management : MM
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Journal of marketing
15
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of business strategy
13
Journal of historical research in marketing
13
Political marketing in the United States
13
Series / American Marketing Association
12
Journal of marketing education : JME
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The journal of law & economics
11
International Journal of Bank Marketing
10
Journal of business ethics : JOBE
10
European journal of marketing : EJM
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
The journal of media economics
9
The review of economics and statistics
9
The review of financial studies
9
California management review
8
Discussion paper / Centre for Economic Policy Research
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of marketing communications
8
Journal of political economy
8
Journal of the Academy of Marketing Science
8
The American economic review
8
The advertising and consumer culture reader
8
The journal of business : B
8
Working paper series
8
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Source
All
ECONIS (ZBW)
2,275
USB Cologne (EcoSocSci)
190
Other ZBW resources
59
EconStor
6
RePEc
4
BASE
3
OLC EcoSci
2
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Showing
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date (oldest first)
1
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
2
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
3
Perspectives in management,
marketing
and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
Saved in:
4
The wail street journal on
marketing
Alsop, Ronald
-
1986
Persistent link: https://www.econbiz.de/10003462476
Saved in:
5
Empirical foundations of
marketing
: research findings in the behavioral and management sciences
Alexis, Marcus
(
contributor
); …
-
1969
Persistent link: https://www.econbiz.de/10000575945
Saved in:
6
Concepts for modern
marketing
Day, Ralph L.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000577865
Saved in:
7
Verkaufs-Dynamik
Hobart, Donald Marcene
;
Wood, James Playsted
-
1955
S. 172-278:
Werbung
in USA …
Persistent link: https://www.econbiz.de/10000517494
Saved in:
8
Effective communications and advertising for financial institutions
Burns, Thomas J.
-
1986
Persistent link: https://www.econbiz.de/10000675314
Saved in:
9
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe A.
;
Weverbergh, M.
;
Verswyfel, G.
-
1985
Persistent link: https://www.econbiz.de/10003637990
Saved in:
10
Sales and advertising expendiutre for interwar American department stores
Scott, Peter
;
Walker, James T.
- In:
The journal of economic history
71
(
2011
)
1
,
pp. 40-69
Persistent link: https://www.econbiz.de/10009375510
Saved in:
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