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Marketing research

Aaker, David A.; Day, George S. - 2007 - 9. ed.

Persistent link: https://www.econbiz.de/10003316482

Marketing research

Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.

Persistent link: https://www.econbiz.de/10003918332

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

Persistent link: https://www.econbiz.de/10001584595

Marketing research

Aaker, David A. - 1990 - 4. ed

Persistent link: https://www.econbiz.de/10000792522

Marketing research

Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S. - 2013 - 11. ed

Persistent link: https://www.econbiz.de/10009634514

Marketing research

Kumar, V.; Leone, Robert P.; Aaker, David A.; Day, George S. - 2019 - Thirteenth edition

Persistent link: https://www.econbiz.de/10011878503

Consumerism : search for the consumer interest

Aaker, David A. (ed.); Day, George S. (contributor) - 1978 - 3. ed

Persistent link: https://www.econbiz.de/10000049882

Strategic market management

Aaker, David A. - 2008 - 8. ed.

Persistent link: https://www.econbiz.de/10003474695

Strategic market management

Aaker, David A. - 2014 - 10. ed.

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic market management, 10th edition emphasizes a customer perspective and the fact...

Persistent link: https://www.econbiz.de/10010205806

Building strong brands

Aaker, David A. - 1996

Persistent link: https://www.econbiz.de/10013468068