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Shapiro, Benson P.
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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The evolution of nonprofit marketing
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ECONIS (ZBW)
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Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
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2
Managing marketing : text, cases, and readings
Bonoma, Thomas V.
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1984
Persistent link: https://www.econbiz.de/10000149314
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Umstürzler am Werk
Bonoma, Thomas V.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1987
)
2
,
pp. 109-113
Persistent link: https://www.econbiz.de/10003498940
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Problems in marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
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1977
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5. ed
Persistent link: https://www.econbiz.de/10000558267
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5
The pricing of consumer goods : theory and practice
Shapiro, Benson P.
-
1972
Persistent link: https://www.econbiz.de/10001954679
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