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1
Industrial
marketing
: a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
2
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
3
Weidmüller, Inc. : breaks away from the competition by creatively targeting customers' needs
White, Douglas E.
;
White, Polly
- In:
Global business and organizational excellence : a …
31
(
2011/12
)
6
,
pp. 6-15
Persistent link: https://www.econbiz.de/10009615511
Saved in:
4
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
5
Welche Kunden sind wichtiger?
Avery, Jill
;
Steenburgh, Thomas J.
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
11
,
pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
Saved in:
6
Science mapping in industrial
marketing
Vieira, Francisco
;
Brito, Carlos Henrique Figueiredo e …
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10010526565
Saved in:
7
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
8
Boomer
marketing
: selling to a recession resistant market
Chaston, Ian
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003782038
Saved in:
9
The affluent consumer :
marketing
and selling the luxury lifestyle
Michman, Ronald D.
;
Mazze, Edward M.
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003339753
Saved in:
10
Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara
-
2008
Persistent link: https://www.econbiz.de/10003440523
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