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Product placement : die neue K...
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Engaging consumers through branded entertainment and convergent media
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Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
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2
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
-
1986
Persistent link: https://www.econbiz.de/10000732590
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3
Die Nutzung von Online-Netzwerken in der Marktkommunikation
Pfeiffer, Markus
-
1996
Persistent link: https://www.econbiz.de/10013428684
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4
Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo
-
2001
Persistent link: https://www.econbiz.de/10013438009
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5
Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
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6
Product Placement im Fernsehen : die Handhabung der Sonderwerbeform in den USA und in Deutschland im Vergleich
Rimkute, Egle
-
2013
Persistent link: https://www.econbiz.de/10009787207
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7
Product placement in Hollywood films : a history
Segrave, Kerry
-
2004
Persistent link: https://www.econbiz.de/10004816977
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8
The information processing of pictures in print advertisements
Edell, Julie A.
-
1982
Persistent link: https://www.econbiz.de/10000734086
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9
Advertising media and markets
Duffy, Ben
-
1985
-
Reprint, orig. publ. New York 1939
Persistent link: https://www.econbiz.de/10000700850
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10
The outdoor advertising control program needs to be reassessed : report to the chairman, Committee on Environment and Public Works, US Senate
1985
Persistent link: https://www.econbiz.de/10000716365
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