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Clarifying key market segmentation issues, domestic and international

Fennell, Geraldine; Saegert, Joel; Hoover, Robert J. - In: The new world order : internationalism, regionalism and …, (pp. 243-259). 2000

Persistent link: https://www.econbiz.de/10001498020

Delineating foreign market potential : a tool for international market selection

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International market selection and growth strategies for niche firms

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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...