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The role of clusters as sources of dynamic externalities
Ketelhohn, Niels Werner - 2002
Persistent link: https://www.econbiz.de/10001717869
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
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Advertising and the US market demand for beer
Lee, Byunglak - In: Applied economics 24 (1992) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10001129552
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An empirical analysis of dynamic, nonprice competition in an oligopolistic industry
Roberts, Mark J. - In: The Rand journal of economics 19 (1988) 2, pp. 200-220
Persistent link: https://www.econbiz.de/10001058858
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Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 12, pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2010
Persistent link: https://www.econbiz.de/10008662047
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The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan; Horsky, Sharon; Zeithammer, Robert - In: Journal of marketing research : JMR 53 (2016) 5, pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
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Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan - In: Advertising, promotion, and new media, (pp. 201-214). 2015
Persistent link: https://www.econbiz.de/10011708674
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Advertising Age - Data center
Ad Age Group <New York, NY>
The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in four major categories: Marketers/ Advertisers, Media, Agencies, and Salary Surveys.
Persistent link: https://www.econbiz.de/10005843078
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Advertising agency-client relations : a strategic perspective
Michell, Paul - 1988
Persistent link: https://www.econbiz.de/10000742446