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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
Wright, Travis; Snook, Chris J. - 2017
Persistent link: https://www.econbiz.de/10011575988
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Digital marketing
Baykal, Mehmet - In: Emerging trends in business : an interdisciplinary approach, (pp. 135-155). 2017
Persistent link: https://www.econbiz.de/10011887961
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Walking in Memphis : testing one DMO's marketing strategy to millennials
Loda, Marsha D.; Coleman, Barbara C.; Backman, Kenneth - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10003966084
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Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken - In: The journal of consumer marketing 29 (2012) 2, pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
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Is your business ready for a digital future?
Kane, Gerald C.; Palmer, Doug; Phillips, Anh Nguyen; … - In: MIT sloan management review 56 (2014/15) 4, pp. 37-44
Persistent link: https://www.econbiz.de/10011339906
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Optimizing your digital business model
Weill, Peter; Woerner, Stephanie L. - In: MIT sloan management review 54 (2012/13) 3, pp. 71-78
Persistent link: https://www.econbiz.de/10009745368
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Is your company ready for a digital future?
Weill, Peter; Woerner, Stephanie L. - In: MIT sloan management review 59 (2018) 2, pp. 21-25
Persistent link: https://www.econbiz.de/10011784625
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The digital commercial revolution : U.S. business sales and the entrepreneurial exploitation of information and communications technology
Scott, John T. - In: The journal of technology transfer 49 (2024) 2, pp. 401-436
Persistent link: https://www.econbiz.de/10015055695
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Special issue:Focus on digital marketing
In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 288-351
Persistent link: https://www.econbiz.de/10010385977