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The social and economic effects of advertising
Aaker, David A. - In: Consumerism : search for the consumer interest, (pp. 174-193). 1978
Persistent link: https://www.econbiz.de/10003461509
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Strategic market management
Aaker, David A. - 2008 - 8. ed.
Persistent link: https://www.econbiz.de/10003474695
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Strategic market management
Aaker, David A. - 2014 - 10. ed.
Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic market management, 10th edition emphasizes a customer perspective and the fact...
Persistent link: https://www.econbiz.de/10010205806
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Managing brand equity : capitalizing on the value of a brand name
Aaker, David A. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004108696
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Building strong brands
Aaker, David A. - 1996
Persistent link: https://www.econbiz.de/10004302862
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Building strong brands
Aaker, David A. - 1996
Persistent link: https://www.econbiz.de/10013468068
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
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The perils of high-growth markets
Aaker, David A.; Day, George S. - In: Strategic management journal 7 (1986) 5, pp. 409-421
Persistent link: https://www.econbiz.de/10003461492
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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Myopic management behavior with efficient, but imperfect, financial markets : a comparison of information asymmetries in the US and Japan
Jacobson, Robert - In: Journal of accounting & economics 16 (1993) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10001162508