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Essentials of marketing
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USA
Marketing
31,492
Marketingmanagement
17,179
Marketing management
16,588
Marktforschung
12,335
Market research
6,894
Consumer behaviour
5,488
Konsumentenverhalten
5,320
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5,309
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5,281
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4,593
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3,882
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2,863
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2,827
marketing
2,604
United States
2,335
Brand management
2,107
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2,086
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2,018
Online-Marketing
1,786
Internet marketing
1,746
Innovation
1,581
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1,539
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1,463
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1,307
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1,303
Advertising
1,298
Unternehmenserfolg
1,273
Firm performance
1,225
Strategic management
1,222
Social Web
1,213
Social web
1,210
Agribusiness
1,104
SME
1,104
Internationales Marketing
1,097
KMU
1,092
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1,046
Vereinigte Staaten
1,011
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1,003
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58
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52
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37
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37
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33
Reprint
33
Konferenzschrift
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21
Bibliography included
21
Conference proceedings
20
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16
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16
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14
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10
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10
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9
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Kotler, Philip
21
Kumar, V.
13
Kaiser, Harry M.
12
Day, George S.
11
Hawkins, Del I.
9
Aaker, David A.
8
Calantone, Roger J.
7
Hartley, Robert F.
7
Korzenny, Felipe
7
Perreault, William D.
7
Song, Michael
7
Keller, Kevin Lane
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malhotra, Naresh K.
6
Malshe, Avinash
6
Mothersbaugh, David L.
6
Sheth, Jagdish N.
6
Zaltman, Gerald
6
Baker, Michael John
5
Homburg, Christian
5
Korzenny, Betty Ann
5
Lehmann, Donald R.
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Newman, Bruce I.
5
Stremersch, Stefan
5
Tadajewski, Mark
5
Varadarajan, Rajan
5
Wilson, David T.
5
Workman, John P.
5
Allenby, Greg M.
4
Armstrong, Gary
4
Bachmann, Ruediger
4
Barber, Nelson
4
Best, Roger J.
4
Boone, Louis E.
4
Boyd, Harper W.
4
Brettel, Malte
4
Cosgrove, Kenneth M.
4
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American Marketing Association
21
American Management Association
6
European Society for Opinion and Marketing Research
6
NetLibrary, Inc
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Seminar on market modelling
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
Indian Institute of Foreign Trade <Delhi>
2
J. L. Kellogg Graduate School of Management
2
National Industrial Conference Board
2
USA / Economic Research Service
2
USA / General Accounting Office
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Apress L.P.
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Commerce
1
Econometrisch Instituut <Rotterdam>
1
FAO
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
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Published in...
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Journal of business research : JBR
35
Journal of marketing
29
European Journal of Marketing
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of marketing management : MM
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Journal of the Academy of Marketing Science
17
American journal of agricultural economics
15
International Journal of Bank Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Business horizons
14
European journal of marketing : EJM
14
Harvard business review : HBR
14
Journal of advertising research
14
The journal of product innovation management : an international publication of the Product Development & Management Association
14
International journal of market research : JMRS ; the journal of the Market Research Society
13
Journal of historical research in marketing
13
Political marketing in the United States
13
Journal of marketing research : JMR
12
The journal of consumer marketing
12
Australasian marketing journal
11
Journal of business ethics : JOBE
11
Journal of marketing education : JME
11
SpringerLink / Bücher
11
Working paper / National Bureau of Economic Research, Inc.
11
Report / Marketing Science Institute
10
Journal of business strategy
9
Journal of business-to-business marketing
9
Journal of marketing theory and practice
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Series / American Marketing Association
9
The journal of business & industrial marketing
9
Does marketing need reform? : fresh perspectives on the future
8
Journal of food products marketing
8
Journal of marketing communications
8
Marketing intelligence & planning
8
Psychology & marketing
8
AMS review : official publication of the Academy of Marketing Science
7
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Source
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ECONIS (ZBW)
2,370
USB Cologne (EcoSocSci)
110
Other ZBW resources
77
EconStor
5
RePEc
5
BASE
3
OLC EcoSci
2
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Showing
1
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10
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2,572
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date (oldest first)
1
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
2
Marketing
research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
3
Motivation research and
marketing
management
Newman, Joseph William
-
1957
Persistent link: https://www.econbiz.de/10000674516
Saved in:
4
Marketing
research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674717
Saved in:
5
The role of research in
marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
6
Preface
Solow, Robert M.
- In:
German economic review
10
(
2009
)
4
,
pp. 375-377
Persistent link: https://www.econbiz.de/10003900351
Saved in:
7
Preface
Baptiste, Philippe
;
Kendall, Graham
;
Munier, Alix
; …
- In:
Journal of scheduling
12
(
2009
)
6
,
pp. 563-564
Persistent link: https://www.econbiz.de/10003930814
Saved in:
8
Is more always better? : an investigation into the relationship between
marketing
influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
9
Journal of Travel & Tourism
Marketing
special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
10
Preface
Montesano, Aldo
;
Roncaglia, Alessandro
- In:
Italian economic journal
1
(
2015
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011532854
Saved in:
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